JORDAN DONALDSON

After engineering and manufacturing their latest product, Bosstab needed to produce all the marketing collateral to bring their new product to market.

 

We needed to not only populate product pages but we also had the momentous task of introducing a new product to the market in an engaging, enticing and informative way.

 

I split the release into 3 main phases. Phase 1 was creating the content for the web product pages. Phase 2 was creating hype around the product launch with an enticing commercial that would peak customers interest. Phase 3 was in-depth technical spec sheets and videos. Designed specifically for customers ordering large volumes.

 

As I was the sole producer for all the product launch content, organisation and time management was paramount to the project’s success. This meant setting strict deadlines for each stage and itemising the exact content needed across the site.