Bosstab

An analysis of Bosstab’s online product pages found high bounce rates and low average time on page. This resulted in a low overall page value of $17.89. The goal was to increase the page value from $17.89 to $50. This ambitious goal drove us to innovate and create engaging digital content.

I was tasked to work along side the brand manager to asses and create content that would resonate with our target market. My responsibly as the Senior Content Creator was to conceptualise and create all digital content across the site.

This included, photoshoots, customer case studies, digital product content, in depth technical videos and more. The result?

3 months after completing the content overhaul Bosstab saw a 221% page value increase brining it to $40. A significant improvement from its original $17.89

Company Photoshoot

A common misconception potential customers had about Bosstab was that the products were designed and manufactured in china.

I set up this photoshoot to showcase that our product are hand designed, tested and assembled locally.

Photorealistic Product Imagery

Creating photorealistic digital content was an innovative way to create high quality and eye catching content extremely fast. On average this saved the company 3hrs of labour costs per piece of content.

Customer Case Studies

Case studies are a powerful B2B marketing strategy because it builds brand trust as a proof of success. It was important to take high quality, yet candid photos of Bosstab’s products to best showcase them while maintaining the case studies credibility.

Company Commercial

Designed as a teaser to entice potential customers, this commercial needed to be short and punchy yet visually communicate who Bosstab is. This commercial combines both film and 3D Animation.